![]() Matilde’s Ladyfingers are simple in essence but special in spirit. The name is tightly controlled: “Savoiardi” can only be used for cookies that use eggs in the recipe and adhere to a specific shape. Ladyfinger Cookies | SavoiardiĪ traditional Piedmont pastry, Ladyfingers are sweet sponge biscuits with long and thin shapes, a flat bottom, and a slightly domed top. She mixed apricot kernels and sweet almonds at a specific ratio, achieving a crispy and crunchy outer layer and a chewer (but not entirely soft) center for her cookie.Īmaretto di Matilde is a classic that respects the traditions but adds just enough of a unique touch to set itself apart. Once again, what sets Matilde’s original recipe apart is the approach to the cookie. A good Amaretti cookie must have a very distinct bitter-sweet taste and robust nutty aroma. It’s a small, round, typically (but not necessarily) crispy biscuit made with almonds and apricot kernels. Perhaps the most challenging cookie to set yourself apart with, considering this Lombardian specialty has been around since Middle Ages. After product line-up expansion, the company added various snack pastries like Bocconcini and Delizia mini snacks. The original Millefoglie d’Italia didn’t contain any filling. While not precisely a “thousand layers”, the original Millefoglie di Matilde calls for 192 layers, alternating the delicate thin layers of pastry with butter, folding the dough on itself over and over. The more layers there are, the more effort went into the pastry, and thus the more skilled chef baked it. The quality of Millefoglie is often determined by the number of layers. Italian Millefoglie is a delicate, crunchy, and buttery puff pastry. He was the one who swapped oil from the original recipe for butter. While it’s been traced back to at least the 16th century, the modern variation is owed to Marie-Antoine Carême, a famous chef from the early 19th century. Millefoglie is the Italian version of the famous “mille-feuille,” a French layered puff pastry. But Matilde’s signature baked goods remain in the catalog to this day (and they’re just as good as they were). In the 110+ years the company has existed, the product line-up was reworked and expanded multiple times. The Three Products that Made a Name for Matilde Vicenzi: If you leave in a place where there are no master Italian bakers running a shop close by, then Matilde Vicenzi is how you satisfy those cravings for traditional Italian cookies. After all, for many of us, Matilde Vicenzi cookies and pastries are often one of the few, if not the only, ways to get our hands on authentic Italian flavors outside Italy.Īnd yes, when we say authentic, we mean authentic. You may not have paid any attention to the name, but if you’re a lover of Italian cookies and pastries, then the chances are you have tried what Matilde Vicenzi has to offer at least once, especially if you’re an avid traveler. The authentic flavor, on the other hand, is represented by the bottom section, in which the color can change depending on the flavor, from brown to other colors, such as lemon or raspberry, giving room to a future line expansion.įinally, in order to respect and praise the product’s origins, QNY Creative has included the Italian flag and map: two fundamental markers of Italianity and reflects the artisanal process of baking cookies through the packaging’s vintage texture and letterforms.Is the name not ringing any bells? Think of the white packaging with a golden edge and a logo with a kind-looking, smiling woman. The center and bottom of the new packaging represent two distinctive elements: The soft-baked cookies are made with natural ingredients and real chocolate and possess a crispy creamy filling – hence, showcased right at the center of the package. The packaging’s background is an ode to Matilde Vicenzi’s old recipe book, in the form of a handwritten letter. market while keeping the brand’s characteristic artisanal component. ![]() Vicenzi commissioned QNY Creative to redesign the packaging for the U.S. The product is a delicious cream filling enveloped in crumbly short pastry, with mouthwatering ingredients that please the palate in unexpected ways: a must-have for all seekers of sweet moments. Vicenzi Cookies’ strength lies in using excellent raw materials that possess a unique flavor. ![]() Today, Vicenzi is known and appreciated in over 100 countries as an international symbol of fine Italian pastry. ![]() Subsequently, Giuseppe Vicenzi took over his grandmother’s legacy to expand the company into an industry with one main focus: to produce a wide range of premium baked goods. Matilde Vicenzi’s legacy traces back to 1905, when a small but exquisite line of pastries -ladyfingers, amaretti, and puff pastries – was created for the first time. Vicenzi Cookies gets a makeover for the U.S. ![]()
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